Minimum Viable Business Personality

HOW NOT TO BE BORING

HAVE A PERSONALITY, EASY. ANSWER THREE QUESTIONS:

1. HOW DO YOU CHANGE CUSTOMER’S LIFE?

2. WHAT DO YOU STAND FOR?

3. WHO OR WHAT DO YOU HATE?

NOW HAVE A MISSION, VALUES, ENEMY. THAT’S ENOUGH FOR MINIMUM VIABLE PERSONALITY.

Enemy is a near-perfect way to describe the drive needed to change the world.